Wellington County is reopening its Tourism Experience Development Programme, aimed at supporting innovative tourism ideas.
A press release from Wellington County states that after strong interest for the programme in 2025, the programme is returning offering $3,000 grants "to help tourism businesses, organizations, and event organizers develop or enhance market-ready experiences that highlight Wellington County’s natural beauty, local food, culture, and rural charm."
The programme prioritizes tourism ideas that help sell the county as a destination, encouraging the development or enhancement of seasonal and year-round tourism offerings.
Applications for grants are now being accepted online. Funding is available for any projects that take place between June 1, 2026 and March 15 of 2027. Eligible applicants include tourism businesses, non-profit organizations, and event organizers located in Wellington County.
More information about the programme, including eligibility criteria and application details, is available at www.wwcf.ca/wctourismgrant or by contacting the County of Wellington’s Economic Development Office.
"Wellington County is becoming an increasingly popular destination for visitors," said Wellington County Warden, Chris White, who also serves as Chair of Wellington Waterloo Community Futures. "By supporting local businesses in developing new and enhanced experiences, we’re encouraging visitors to explore more of our distinct communities and extend their stay beyond traditional tourism hotspots."
